Google Ads Automation 2025: What to Use & What to Avoid
Google Ads is evolving faster than ever, and 2025 brings a new wave of automation tools that can help marketers save time, optimise performance, and scale campaigns efficiently. But like every technological leap, not every tool or feature is worth depending on. To get the best results—whether you’re a business owner, marketer, or a learner […]
Generative Engine Optimisation (GEO): The Emerging SEO Strategy You’ll Learn at DigitalX Kochi
The Best Digital Marketing Institute in Kochi is now preparing students for the most important shift happening in the search industry: the rise of Generative Engine Optimisation (GEO). With AI-driven search platforms such as ChatGPT, Google Gemini, Perplexity, and Meta AI becoming the first place users turn to for answers, traditional SEO alone is no […]
Shoppable Search & Shopping Campaigns in Google Ads: Turning Lookers Into Buyers
Think of a situation when you enter “pair of white sneakers” as your search term on Google and rather than going through numerous sites, you immediately see the products, their prices, pictures, and store names right in the search results. By a single mouse click, you will be automatically redirected to the checkout page. This flawless […]
Real-Time Marketing Optimization: The Future of Performance Campaigns
Best Real-Time Marketing Optimization The Best Digital Marketing Course in Kochi is no longer only a matter of tools and tactics, It’s about learning how to react to the market in real time. The reality is that as the world continues to move digitally faster than ever, brands can no longer wait days or weeks […]
Best AI Visibility Tool Must Have in 2026
In 2026, every marketer and brand strategist is looking for the best AI Visibility Tool to stay ahead in the world of AI-powered search. As Large Language Models (LLMs) like ChatGPT, Gemini, and Claude redefine how users access information, the ability to measure and optimize brand presence in these AI ecosystems is becoming just as […]
AI vs Human Creativity – Who Wins the Future of Digital Marketing?
AI vs Human Creativity has become one of the hottest debates in 2025, especially in the fast-growing world of digital marketing. As Artificial Intelligence tools continue to evolve, many wonder if machines will replace human imagination, strategy, and emotional connection. The truth lies in how both AI and human creativity can work together to redefine […]
Google’s Shift to AI-Powered Search: How to Optimize for SGE (Search Generative Experience)
Google’s Shift to AI-Powered Search: How to Optimize for SGE (Search Generative Experience) ai powered search experiences The way people search on Google is changing at lightning speed. With the rise of AI-powered search experiences, Google has introduced Search Generative Experience (SGE) — a smarter, more conversational, and AI-driven way of delivering results. For businesses, […]
Debunking Common SEO Myths: Separating Fact from Fiction
Debunking Common SEO Myths: Separating Fact from Fiction debunking common seo myths Every digital-savvy generation sees businesses stepping into the online world. And SEO hence truly becomes a vital ingredient in the growth of any company. But SEO is filled with half-truths, old-fashioned notions, and common myths, confounding many new entrants and some older professionals. […]
Scroll-Stopping Strategies: Social Media Marketing That Actually Works
Scroll-Stopping Strategies: Social Media Marketing That Actually Works Social Media Marketing Strategies In this fast-paced, ever-evolving digital world, grasping—and even holding onto—someone’s fleeting attention on social media becomes ever more challenging. With the mad rush of posts, ads, and stories vying for just a few seconds of a user’s time, one has to adopt scroll-stopping […]
How Digital Marketing Helps a Normal Business
How Digital Marketing Helps a Normal Business best Digital Marketing for Normal Business The way businesses reach and connect with customers has undergone a revolution in today’s world. Traditional marketing works no more. Whether you own a small shop or a growing start-up or an already-established company, digital marketing today acts as an attractive method […]